Enterprise Tech & SaaS

Productivity that moves downstream

Forrester argues AI can make an individual more productive while making the organisation less efficient, and that 66% of marketing leaders are still without norms.

2026-09-22·2 min·Source: Forrester

Seven companies above the thirty line

The median growth rate of public B2B software has become the ninetieth percentile in five years, and the valuation gap sits four points wide.

2026-08-27·3 min·Source: SaaStr

The hardest decision is what to ignore

Forrester argues the constraint on enterprise AI has moved from finding use cases to killing them, and that weak data scales inconsistency.

SpansAISECFIN

2026-08-24·2 min·Source: Forrester

A new name for the layer you already own

Forrester is calling the successor to semantic layers and knowledge graphs a context layer, and has a Landscape report scheduled for the end of Q4.

SpansAISECFIN

2026-08-21·2 min·Source: Forrester

If you cannot describe it, do not automate it

Forrester's test for AI readiness is whether you can say how a decision is made today. Not sure and it depends are failing answers.

2026-08-18·2 min·Source: Forrester

Not a SaaSpocalypse, but not evenly spread

Forrester scores 200-plus markets against nine disruption drivers and sorts them into four groups. Two of the four are not losing.

2026-08-19·2 min·Source: Forrester

Customer advocacy stops falling in two regions

Forrester's global NPS rankings show North America turning after years of decline, while Asia Pacific still has more falls than gains.

2026-08-17·2 min·Source: Forrester

Software for physical work is outgrowing CRM

Shopify, Toast and Samsara are compounding at two to three times the median public B2B company. The pricing model is the common factor.

2026-08-13·2 min·Source: SaaStr

Seat pricing is breaking, and vendors know it

When the work is done by a process rather than a person, charging per person stops tracking value in either direction.

SpansAISECFIN

2026-08-10·9 min

Security review became the sales cycle

The technical evaluation takes a week. Clearing security takes a quarter.

SpansAISECFIN

2026-08-06·6 min

Consolidation is buying distribution, not technology

Acquisition rationales this year read the same: access to a customer base.

SpansAISECFIN

2026-08-02·5 min

Procurement learned to ask which model is underneath

Subprocessor lists now include model providers, and buyers read them.

SpansAISECFIN

2026-07-29·7 min